YFish are a full service marketing and events agency based in Brighton.
Through agency Toop Studio I was tasked with designing a brochure which reflected their quirky look and feel, and ideas driven ethos. Rather than the usual A4 corporate route the art direction was to design a 12 page booklet with bespoke illustrations. Each page was die-cut in such a way as to reveal their logo and form part of the illustrated story. The inspiration? – the Hungry Caterpillar!