About me

I’m a Brighton-based graphic designer with extensive experience partnering with businesses, agencies, and organisations to develop bold, effective visual solutions across brand, print, digital, and environmental media.

My work spans visual identities, marketing materials, exhibition graphics, signage, social media content, publications, and more – always with an emphasis on clarity, structure, and impact.

Over two decades I've designed for brands at every scale – from independent start-ups to global retail. My work has appeared in Harrods windows for Moschino, on the set of the Big Brother house, and on the wall of a penguin kiosk at London Zoo. I've built brand identities from the ground up (Sblended, Little Barn Owls, Charles Nduka), and taken established names through campaigns, catalogues and packaging – including nationwide direct mail campaigns for Auto Trader and product catalogues for The Body Shop. Whatever the brief, the goal is the same: design that's clear, considered, and genuinely useful to the people using it.

Recently, my focus has broadened beyond visual design into usability and accessibility, particularly around how people navigate and understand complex information. I’m developing expertise in accessible document creation and inclusive design to ensure that visual communication not only looks great but works for everyone – whether printed, public-facing, or delivered digitally.

I currently work as Senior Creative Manager at Bluecrest Wellness, leading design direction and brand implementation across national campaigns and physical environments.