Ad Trader direct mail
Ad Trader
Marketing Campaigns – Auto Trader
Auto Trader is the UK’s largest digital automotive marketplace, and for over five years, I was involved in shaping their B2B communications through a series of bold, creative marketing campaigns.
Tasked with expanding their marketing reach and driving advertising revenue, I worked from concept to execution on campaigns that stood out, both visually and tactically. This included everything from intricate paper engineering and custom die-cuts to inventive print finishes and fold-out formats designed to surprise and engage.
It was a genuinely fun and creatively rewarding role, and the work reflects that energy. These campaigns pushed the boundaries of traditional print and proved that B2B marketing can be just as exciting as consumer-facing work. More projects like this, please!
