Brochure Design – The Body Shop
As a freelance design consultant for The Body Shop, I collaborated closely with their in-house teams over a period of five years, delivering a wide range of creative assets across both print and retail environments. My role involved maintaining their strong, ethically driven brand identity while producing high-impact materials that connected with a global audience.
Projects included the design of seasonal brochures, product catalogues, promotional leaflets, and a variety of point-of-sale (POS) assets. I was also responsible for creating window decals and in-store visuals that aligned with key campaigns, product launches, and retail promotions. Each piece was crafted to reflect The Body Shop’s values – sustainability, community, and activism – while ensuring clarity, consistency, and visual appeal.
Working within brand guidelines while finding creative solutions to communicate offers, benefits, and brand stories was a core part of the role. The fast-paced nature of retail meant I regularly adapted to tight deadlines and shifting campaign requirements, delivering thoughtful design work that was both commercially effective and visually distinctive.
