The Business Creative is an experiential design and production company, specialising in events and entertainment, with offices in Brighton and Dubai.
I was approached to re-brand the company in 2014. The examples given here form a case study as to how I approach a branding project of this size…
Initially I designed 5 routes – some hit the mark, some didn't, but all were useful to start a discussion and get the ball rolling. Route 5 came out on top, perhaps the most simple, but it just worked, and helped to showcase the vivid imagery of the company which is the real star of the show.
The chosen design was then transposed to all the stationary requirements and I designed accompanying style guidelines to define the brand for future use.